A Comprehensive Approach To Promoting Trade Show Booths Through Social Media Marketing Articles | December 12 cheap nike air max tn , 2011 Social networking sites provide a unique avenue through which trade show exhibits can be promoted before, during, and after a trade show. Utilizing such methods can help increase traffic to your booth and elevate your lead conversion rate!
No matter how hard you try to deny it, social media has invaded the marketing world. Communicating with customers through social networking sites, such as Facebook and Twitter cheap nike air max 90 ultra 2.0 , is no longer the exception, it is the standard. Still have no clue what a hashtag is? Not sure exactly what it means to "like" a company or to "retweet" something? If your brow furrows in confusion when colleagues or competitors fire up the Twitter lingo, it's time to take a course in Social Media 101 - because basically, you can't afford not to! Utilizing Facebook and Twitter to promote trade show exhibits has become common practice, and has yielded incredible results. Even if you've been using these sites for years cheap nike air max 90 ultra se , there is a constant wave of new technology and trends emerging that are ideal for maximizing the impact of your next trade show booth. Best of all, social media provides an avenue through which to promote your company's display during all phases of the event: before, during and after!
Get A Head Start On The Competition
There's no need to wait until the event begins to take advantage of social media. There are a number of ways to reach out to potential attendees and spread the word about your upcoming trade show booth. One of the most effective ways to get a head start at generating buzz around your booth is to find out which social networking sites the trade show itself will be using - odds are, they will have a presence on one of the major sites! Once you've determined this, join the conversation by posting about your upcoming display cheap nike air max 90 ultra essential , including any appealing attractions, giveaways or prizes you'll be distributing. This is an outstanding way to get people excited about your trade show stand before you even step inside the venue. Just be careful to always post in moderation. If your posts are too frequent and pushy, they will serve the opposite of their intended purpose. And always be sure to keep your company's values and marketing objectives at the forefront when creating posts.
Utilize Social Media To Promote Your Trade Show Display In Real Time
With the growing popularity of smart phones, it's very likely that a majority of attendees will be frequently checking their Twitter and Facebook accounts during the event. Take advantage of this by tweeting in real time during the show! Post photos of your trade show exhibit, and tweet about games cheap nike air max 90 ultra br , prizes and giveaways. If your budget allows, consider implementing Quick Response (QR) codes directly into your trade show stand. QR codes are similar to barcodes used by retailers; however, QR codes can hold significantly more information, including URLs and text. Attendees can actually scan these distinctive bar codes with their smart phones, leading them directly to your Twitter or Facebook page - a great way to gain more followers or get those coveted "likes."
Watch Your Lead Conversion Rate Skyrocket With Simple Follow-Up Methods
Following up with the leads obtained during the event is crucial if you want to convert them into actual sales; and while tradition dictates a snail mail letter or lengthy e-mail cheap nike air vapormax womens , in the current business climate these methods are practically an invitation to be ignored. Using social media outlets to follow up with leads requires fewer resources, in terms of both time and money. It also provides the type of concise, yet personalized communication that customers crave in our fast-paced society. So rather than sending an e-mail that may never get opened or a letter that will be tossed in the trash without a second glance, remind attendees of your fabulous trade show exhibit by posting a quick follow-up message on Facebook and Twitter. You'll be surprised at how quickly potential customers will respond!
SINGAPORE, Nov. 15 (Xinhua) -- The 21st Association of Southeast Asian Nations (ASEAN) Plus Three Summit held here on Thursday called for collective efforts of members to tackle common challenges and maintain multilateralism.
Singaporean Prime Minister Lee Hsien Loong, whose country holds the rotating ASEAN chairmanship this year, hosted the summit which groups ASEAN and its three external partners of China, South Korea and Japan.
ASEAN leaders taking a family photo with US Vice President Mike Pence at the start of the ASEAN-US Summit on Nov 15 cheap nike air vapormax mens , 2015. (Photo: Jeremy Long)
"We must continue to maintain an open, rule-based and inclusive global trade environment" for all members, said the prime minister in his opening remarks, adding that the group should redouble its efforts to uphold the multilateralism so as to tackle the common challenges of growing trade tensions, digital revolution and cyber security.
Lee hailed that the group has made impressive progress in fighting against SARS in 2003 and global financial crisis in 2008 cheap nike air vapormax , adding that trade flows amongst the group also accelerated drastically.
The efforts are "transforming East Asia into one of the world's most prosperous regions," the prime minister said.
He noted that ASEAN's trade in goods with the three countries totaled over 800 billion U.S. dollars, accounting for some 31 percent of ASEAN's merchandise trade in 2017.
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